The partners set up shop in a 1500-square-foot New York City loft in the midst of two very important communities: the community of experienced craftsmen from the nearby Epiphone and Gretsch factories and the community of big-time jazz session guitarists performing and recording in New York.įrom the former group, Guild hired a handful of seasoned craftsmen to begin the design and production of the original Guilds. Alfred Dronge, a professional guitarist and music store owner, and George Mann, a one-time Epiphone exec, formed a partnership and registered the Guild name in October of 1952. The Guild Guitar line was founded as a quality alternative to the Gibson-Epiphone merger. But more than anything else, it is the story of a 45-year-old commitment to quality craftsmanship, superior value and guitars that are made to be played. It's a story rich in people and personalities, instruments and artists, triumphs and tragedies. The history of Guild Guitars is the story of a great American tradition in the art of guitar manufacturing.
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